Nexstar Advertising: Innovative and Results-Driven Advertising Solutions

Nexstar Advertising helps businesses maximize their impact with tailored solutions that enhance brand visibility, reach target audiences, and drive real results. As the largest local broadcasting group in the U.S., we offer unmatched reach and effectiveness.

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What is Advertising?
Advertising is a powerful tool that enables businesses to connect with their audience and communicate their unique value propositions. It involves crafting compelling messages and delivering them through various media channels to promote products, services, or brands. Effective advertising informs, persuades, and reminds potential customers about the unique value and benefits of what is being offered, ultimately driving brand awareness and business growth.

What is Local Advertising?
Local advertising focuses on targeting audiences within a specific geographic area. This can include TV commercials, digital ads, and sponsorships on local news segments. It is an effective way to reach a community-oriented audience and build brand recognition within a local market.

What is National Advertising?
National advertising aims to reach a broader audience across multiple regions or the entire country. This approach is ideal for brands looking to increase their visibility on a larger scale, utilizing national TV networks, widespread digital campaigns, and large-scale sponsorships.

Difference Between Local and National Advertising

• • Local Advertising: Targets a specific geographic area, ideal for businesses looking to connect with community members and regional customers.
  • National Advertising: Covers a wider audience, perfect for brands aiming to establish a nationwide presence and reach diverse demographics across multiple locations

Why Should I Advertise?

• • Increase Visibility: Reach a wider audience and make your business more recognizable.
  • Attract New Customers: Draw in potential customers through targeted campaigns.
  • Boost Sales: Drive immediate sales by encouraging customer action.
  • Build Brand Awareness: Establish and strengthen your brand identity.
  • Stay Competitive: Maintain visibility and relevance in the market.
  • Drive Long-Term Growth: Lay the groundwork for sustainable growth and customer loyalty.

Who Should Advertise?

Business Owners
Local business owners looking to boost their visibility and attract more customers within their community will benefit greatly from Nexstar’s tailored advertising solutions. Whether you run a small shop, a restaurant, or a service-based business, our local market expertise ensures your message resonates with the right audience.

Regional and National Brands
Brands seeking to expand their reach and establish a strong presence across multiple regions or nationwide will find Nexstar’s comprehensive advertising services invaluable. Our ability to deliver synchronized campaigns across TV, digital, and mobile platforms ensures your brand message is consistent and impactful, reaching a broad and diverse audience.

Entrepreneurs and Startups
New businesses and startups looking to make a mark in their industry can leverage Nexstar’s extensive network and innovative advertising strategies to build brand awareness and drive customer engagement. Our data-driven targeting capabilities ensure your advertising budget is used efficiently to reach potential customers ready to engage with your brand.

Established Companies
Established companies aiming to maintain their market presence and engage with loyal customers can benefit from Nexstar’s premium advertising solutions. Our mix of traditional and digital advertising services allows you to continuously reach your target audience, stay top-of-mind, and drive long-term growth.

Who is Nexstar?

About Nexstar Media Group
Nexstar Media Group, Inc. is the largest local broadcasting and media company in the United States. With 200 owned or partner stations in 116 markets, Nexstar reaches more than 70% of U.S. television households. Our extensive network ensures that we can deliver your message to a vast and diverse audience.

Our Mission
Nexstar is committed to providing local content that is relevant, engaging, and impactful. We aim to connect communities through high-quality broadcasting and innovative digital platforms, ensuring our audiences stay informed and entertained. Our mission extends to helping businesses grow by offering effective advertising solutions that drive real results.

Our Services

• • Television Broadcasting: Nexstar operates a portfolio of top-tier network affiliates, including ABC, NBC, CBS, FOX, and The CW Network. We deliver a mix of local news, sports, entertainment, and weather content, catering to diverse audience interests.
  • Digital Platforms: Our digital presence is robust, with premium news sites and apps that offer real-time updates and in-depth reporting. We also provide advanced digital advertising services, including programmatic advertising, social media marketing, and search engine marketing.
  • Cross-Platform Advertising: Nexstar specializes in creating synchronized advertising campaigns that span TV, digital, and mobile platforms. This integrated approach ensures consistent messaging and maximum reach.

• • Unmatched Reach: With 200 owned or partner stations in 116 markets, Nexstar Media Group reaches more than 70% of U.S. television households. Our extensive network ensures your message reaches your target audience effectively.
  • Local Expertise: With deep roots in local communities, we understand the nuances of regional markets. Our local market knowledge allows us to craft tailored advertising campaigns that resonate with your audience.
  • Multiplatform Solutions: From traditional TV advertising to advanced digital marketing, Nexstar offers a full spectrum of advertising solutions. Our integrated approach ensures your brand remains visible across all platforms.
  • Premium Networks: Advertise on top-tier networks like The CW Network, NewsNation, The Hill, Antenna TV and Rewind TV, expanding your reach to highly engaged audiences through trusted and influential media properties.

Television Advertising
Harness the power of television with Nexstar’s comprehensive TV advertising solutions. We offer:

On-Air TV Advertising: Maximize your reach with strategically placed commercials during peak viewing hours. This ensures your brand gets the broadest exposure possible, capturing the attention of a wide audience.

Local News Sponsorships: Gain credibility and visibility by sponsoring local news segments.

Event Sponsorships: Connect with engaged audiences through event-specific advertising opportunities.

Sports Advertising:

• • NFL Football: Engage with a passionate fan base through high-profile NFL broadcasts.
  • College Football: Reach a diverse audience with advertising during major college football games, including coverage of top conferences.
  • NBA Basketball: Capture the excitement of the NBA season and playoffs with targeted advertising during games.
  • NASCAR: Reach dedicated racing fans with advertising opportunities during popular NASCAR events.
  • Major League Baseball (MLB): Advertise during America’s favorite pastime, from regular-season games to the World Series.
  • Local Sports Coverage: Leverage local sports broadcasts to connect with community-oriented audiences.

Stay ahead in the digital age with Nexstar’s innovative digital advertising services, including:

• • Premium News Sites and Apps: Align your brand with premium news content in a safe, trusted, local environment.​premium news content in a safe, trusted, local environment.
  • Digital Marketing Services: Connect and engage with new customers, wherever they are.
  • Digital Products and Services:
  • Display: Reach loyal, local news readers in their trusted environment of choice.
  • Video: OTT/CTV and streaming pre-roll, mid-roll, and post-roll ads – as well as outstream ads – reach users while they consume their favorite content live or on demand, on any device.
  • Content Marketing: Educate or entertain users to build trust with your business.
  • Search Engine Marketing: Be there when consumers are ready to act. Drive qualified, ​relevant traffic to your website.
  • Email Marketing: Drive results by reaching the right audience with the right message in a medium that commands attention.
  • Social: Reach new audiences on social platforms and engage with our trusted news fans.
  • Promotions: Create digital experiences and grow your database of qualified leads to generate sales.
  • Sponsorships: Go beyond traditional ads by aligning your brand with featured content and events.

Reach your audience wherever they are with synchronized campaigns across TV, digital, and mobile platforms.

• • Omni-Channel Campaigns: Ensure consistent messaging and branding across all channels.
  • Audience Targeting: Utilize advanced targeting capabilities to reach specific demographics, interests, and behaviors.
  • Performance Tracking: Monitor and optimize your campaigns in real-time with comprehensive analytics tools.

Make a local or national impact with these important community programs.

• • Remarkable Women: A nationwide initiative to honor the influence that women have had on public policy, social progress, and the quality of life, celebrates local women that inspire, lead, and forge the way for other women.
  • Honoring Black History: Locally produced programs, dedicated to sharing the stories and the impact of Black history on our country.
  • Clear the Shelters: A unique initiative that brings together the power of our stations, local shelters, for the largest single day adoption event in the country.
  • Veterans Voices: Highlights brave veterans to our communities with a variety of salutes and local stories.

• • Total Audience Packages: Nexstar Advertising offers comprehensive audience packages across its portfolio of premiere sports, news, and entertainment content, driving results through both linear and digital platforms​.
  • Premium Streaming & Digital: With over 105 million monthly unique visitors, Nexstar’s digital reach spans 38% of the digital universe, supplemented by premium OTT/CTV inventory across 200 owned or operated stations, The CW, NewsNation, and The Hill TV​.
  • Data-Driven Audience Targeting: Nexstar provides precise audience targeting capabilities, allowing advertisers to reach potential customers based on zip code, district, DMA, and state levels​.

For more national advertising opportunities, check out NexstarAdvertising.com. This site provides detailed information on national advertising strategies and solutions, ensuring your brand reaches audiences across the entire country effectively.

Step 1: Initial Consultation
The first step in starting your advertising journey with Nexstar is a comprehensive consultation. During this meeting, we will discuss your business goals, target audience, and marketing objectives. Our team will gather detailed information to understand your needs and determine the best approach for your advertising campaign.

Step 2: Strategy Development
Based on the insights gathered during the consultation, our experts will develop a customized advertising strategy tailored to your business. This strategy will include the selection of appropriate advertising channels, creative content ideas, and a timeline for implementation. We ensure that the plan aligns with your goals and maximizes your reach and impact.

Step 3: Creative Development
Our creative team will work with you to develop engaging and impactful advertising content. Whether it’s TV commercials, digital ads, or social media campaigns, we ensure that your message is compelling and resonates with your target audience. We provide support through every step of the creative process, from concept development to final production.

Step 4: Campaign Implementation
Once the creative assets are ready, we launch your advertising campaign across the selected platforms. Our team handles the logistics, scheduling, and placement of your ads to ensure optimal exposure. We utilize our extensive network to deliver your message to the right audience at the right time.

Step 5: Monitoring and Optimization
Throughout the campaign, we continuously monitor its performance using advanced analytics tools. Our team tracks key metrics to assess the effectiveness of your ads and make data-driven adjustments as needed. This ongoing optimization ensures that your campaign remains effective and delivers the best possible results.

Step 6: Reporting and Review
At the end of the campaign, we provide detailed reports that highlight the performance and impact of your advertising efforts. These reports include metrics such as reach, engagement, and ROI. We review the results with you, discuss any insights gained, and plan next steps to continue driving your business growth.

Get Started Today
Partnering with Nexstar Advertising means gaining access to industry-leading expertise and innovative solutions. Whether you’re looking to enhance your local presence or expand your reach nationally, we have the tools and knowledge to help you succeed. Contact us today to schedule your initial consultation and take the first step toward impactful advertising.