Jamie Calandruccio
Executive Vice President, Platform Monetization & Strategy
Jamie Calandruccio joined Nexstar Media Group, Inc. as Executive Vice President of Platform Monetization & Strategy in April 2023. She is responsible for developing Nexstar’s revenue management strategy for ad sales, optimizing the company’s advertising inventory, and strengthening its programmatic business. Ms. Calandruccio works closely with Nexstar’s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics.
Ms. Calandruccio has extensive experience in sales management, operations, and marketing and has held a variety of sales leadership roles throughout her 25-year career. She most recently served as Senior Vice President, Product Marketing & Partnerships, at Operative, where she led a team of sales executives responsible for commercial strategy and revenue growth across all of the company’s customer markets and products. During her tenure at Operative, Ms. Calandruccio oversaw all global marketing initiatives including events, sponsorships, webinars, social media, and industry relations, and helped build and launch best-in-class technology designed to plan, manage, and execute corporate, product, and field marketing strategies and tactics. Ms. Calandruccio and her team also created Operative’s positioning and messaging strategies, along with supporting collateral designed to drive revenue growth.
Prior to her role at Operative, she worked at Channel Media Solutions, providing strategic guidance and marketplace insight to create advanced advertising go-to-market plans. Ms. Calandruccio spent most of her career leading sales planning and operations with Sony Pictures Television, DirecTV and Xandr, where she created operational strategies to deliver maximum yield, advanced advertising capabilities and addressable advertising platforms.