Nexstar, Largest U.S. TV Station Owner, Will Back Off TV Ratings for Ad Deals (EXCLUSIVE)

(Variety) The nation’s largest owner of television stations said it intends to drop the use of traditional TV ratings as the basis for advertising deals, and will instead work to tell sponsors about the number of people watching its programs in aggregate, no matter if they use a living-room screen or mobile device.

Click here to read more.