KAMR

Station Profile

KAMR, an NBC affiliate, was acquired in late 2003 as part of Nexstar’s acquisition of Quorum Broadcasting. KAMR benefits from various service agreements with Mission Broadcasting stations KCIT and KCPN, also located in Amarillo. KAMR’s syndicated programming includes Entertainment Tonight, The Dr. Oz Show and Rachael Ray. In addition to daily local newscasts KAMR produces and airs Studio 4 which is a local lifestyle show. KAMR continues to develop strategic marketing partnerships with local, regional and national advertisers as a result of our extensive coverage in West Texas.

Market Profile

Amarillo, TX is in the 132nd largest DMA in the United States, with a population of approximately 482,372 and 198,790 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 91% (41% wired, 50% ADS). Amarillo is the fourteenth most populous city in the state of Texas, also the largest city in the Texas Panhandle. The Amarillo metropolitan area has an estimated population of 236,113 in four counties. The Texas Panhandle, to which Amarillo is considered the regional economic center, is the cattle feeding capital of the world, producing more than five million fed cattle a year, or 30 percent of the nation’s supply.The largest employers in this market are Tyson Foods, Amarillo Independent School District, Pantex, Bell Helicopter, Northwest Texas Healthcare Systems and Baptist St. Anthony’s Health Care System.