KARK

Station Profile

Nexstar Broadcasting Group purchased KARK, an NBC affiliate, from Morris Multimedia on August 1, 2003. The station has captured several regional and national Edward R. Murrow as well as Emmy awards for local news excellence. KARK’s focus is on providing a hyper-local product, relevant to families in Central Arkansas and on providing local and national advertisers the platform to drive their business. KARK and its website, ArkansasMatters.com, have proven to be very successful in areas of audience development and business development. KARK is also high profile in the community, leading the marketplace in involvement with the Susan G. Komen Race For The Cure, the Arkansas State Fair and the largest festival in the state, Riverfest. The station has also honored volunteers with the KARK Community Service Awards Gala for more than 30 years. The station’s syndicated programming includes The Doctors, Judge Judy, Live with Kelly! and Entertainment Tonight.

Market Profile

Little Rock / Pine Bluff, AR is in the 58th largest DMA in the United States, with a population of approximately 1,308,450 and 590,980 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillard’s Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.