KCAU D.3

Station Profile

On March 29, 1953, KVTV Channel 9 (the forerunner of KCAU-TV) began broadcasting from an improvised studio at Seventh and Pierce Streets. It was the beginnings of the first television station in Sioux City, Iowa. Later in 1956, Channel 9 moved into a historic building at Seventh and Douglas that previously housed the old Sioux City Auditorium and the Tomba Ballroom. Over the years, KCAU was proud to bring many firsts to our viewing area, along with being the first television station in Siouxland to make the full HD switch in local news, local commercials and promotion.

KCAU-TV 9 serves more than 400,000 people in the Sioux City viewing area. Sioux City is located on the scenic banks of the Missouri River at the point where Iowa, Nebraska and South Dakota meet. KCAU-TV 9 offers a strong news presence in Siouxland. It begins with ABC9 News This Morning at 5:00am with a first look at local news and weather as you head out the door. Next is ABC’s Good Morning America. Later is ABC9 News Midday at 11:30am. The afternoon continues on with ABC9 News at 5pm, followed by World News with Diane Sawyer at 5:30pm, followed by ABC9 News at 6pm giving you a complete look at Siouxland’s top breaking news stories. Following ABC primetime programming in HD, Siouxlanders stay to watch ABC9 News at 10.

Many changes have taken place at ABC9 during these last 60+ years, but ABC9’s dedication to serving the people of Siouxland has remained constant throughout.

KCAU’s syndicated programming includes Live with Kelly & Michael, Family Feud, Katie, Dr. Phil, Dr. Oz and Inside Edition. KCAU also carries both the Iowa State and Iowa Football coaches shows.

Market Profile

Sioux City, IA is in the 149th largest DMA in the United States, with a population of approximately 361,849 and 157,520 television households, as reported by Nielsen Media.

Sioux City, IA is located in the center of America’s heartland at the confluence of the Missouri and Big Sioux Rivers and at the junction of the states of Iowa, Nebraska, and South Dakota. This tri-state area is known as Siouxland. There are 23 counties in the DMA, 13 of which are in Iowa, 9 in Nebraska, and 1 in South Dakota. Sioux City acts as a regional hub for many industries such as biotech, food processing, and manufacturing.

CF Industries, a leader in fertilizer manufacturing, invested nearly $2 billion in Sioux City to add a state of the art manufacturing plant to their existing facilities to help meet growing demand. This project is largest capital investment for the state of Iowa stated by Gov. Terry Branstad. Other major employers in the Sioux City area include Tyson Food, Prince Manufacturing, St. Luke Regional Medical Center, and Sabre Industries