KPEJ

Station Profile

Throughout its history, KPEJ-TV FOX 24, which is owned by Mission Broadcasting, Inc., has always held a strong commitment to the communities it serves. Today, that commitment is stronger than ever, as we provide the highest viewed entertainment and sports programming to our local audience. KPEJ has always been a leader in new technology in the Midland-Odessa market, as the first provider of high definition programming and the first station to provide HD production for advertising clients in the Permian Basin. KPEJ once again is leading the market with 95% of its viewing day being in high definition, along with a 9 p.m. newscast to our energetic and engaged audience.

KPEJ’s syndicated programming includes the Big Bang Theory, Modern Family, Two & Half Men and Hot in Cleveland. KPEJ also provides the highest quality NFL action in the market. As the “Official Dallas Cowboys Station,” we offer viewers the Cowboys Preseason, Jerry Jones Show and Jason Garrett’s “In the Huddle.”” The station also broadcasts the Houston Texans preseason games along with the Texans Weekly Show throughout the NFL season.

Market Profile

Midland / Odessa, TX is in the 144th largest DMA in the United States, with a population of approximately 409,975 and 169,390 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 87% (35% wired, 52% ADS). The economy of Midland and Odessa is energy based. This not only means oil and gas but also wind power, geo-thermal, nuclear, bio-mass and potentially a zero-emission experimental coal burning facility called Future Gen. With regards to oil, the Midland Odessa area (referred to as Permian Basin) is responsible for the production of more barrels of oil per day than any other region in the US and the 2nd largest oil and gas shale producer in the world. The shale boom of the last decade boosted household income and spurred economic growth which will continue to support this area’s economy for years to come. Midland and Odessa have consistently recorded the state’s lowest employment.