KRBC D.4

Station Profile

Mission Broadcasting acquired KRBC, an NBC station, from LIN Television in 2003. KRBC entered into various service agreements with Nexstar Broadcasting station KTAB, which have greatly enhanced the operating efficiencies of both stations. In July of 2004, the stations began operating under a Joint Sales Agreement, which improved the marketing of both stations’ advertising inventory. KRBC’s syndicated programming includes Entertainment Tonight, Maury Povich, and King of the Hill.

Market Profile

Abilene, TX is in the 166th largest DMA in the United States, with a population of approximately 271,203 and 120,020 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 89% (34% wired, 55% ADS). The largest employers in this market are Dyess Air Force Base, Hendrick Health System, and Blue Cross/Blue Shield of Texas. Source: TVB, BIA Financial Network Market Report