KRBK

Station Profile

In November 2018, Nexstar Media Inc. purchased KRBK, the FOX affiliate in Springfield, Missouri, from Koplar Communications.  KRBK first signed on the air on August 1, 2009.  Nexstar previously broadcast FOX on KSFX until September 2011.  KSFX call letters were changed to KOZL, and it became a MyNet affiliate.

Weeknights, KRBK Ozarks FOX broadcasts a 30-minute newscast at 6:30pm and an hour-long newscast at 9:00pm. Weekdays, the station airs the lifestyle/entertainment program Ozarks FOX AM from 7:00 -9:00am.

FOX Sports gives the station a strong base with the NFL, NASCAR, NHRA races, MLB, college football, FOX PBC Fight Night, the PBA, and MLS Soccer.  Ozarks FOX’s syndicated programming highlights are TMZ, Steve Wilkos, Family Feud, and You Bet Your Life with Jay Leno.

Ozarks FOX’s digital subchannels are Antenna TV, Dabl, and Ion Television.

Market Profile

Springfield, MO is in the 74th largest DMA in the United States, with a population of approximately 961,524 and 454,280 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 82% (27% wired, 55% ADS). The largest employers in this market are Bass Pro, Cox Health Systems, Mercy Hospitals, Amazon, and Walmart.