KRON

Station Profile

Since November 1949, KRON4 has been the local news and entertainment source for millions in the San Francisco Bay Area. Originally operated by the Chronicle Publishing Company, KRON4’s call letters are tied to a rich history grounded in Bay Area journalism and beyond. Covering an area that spans twelve counties with a diverse population, KRON4 broadcasts from its studios on the historic Embarcadero, transmitting from atop Sutro Tower in San Francisco. KRON4’s iconic stylized ‘4’ logo is based on the architecture of the world-renowned Golden Gate Bridge. The ‘4’ logo first aired in 1974 and is as iconic today as the bridge and suspension cables it emulates.

Programming more local news than any other Bay Area TV broadcaster, the station recently launched the local daytime lifestyle show, “LIVE! in The Bay,” as well as a daily sports wrap-up show, “Sports Night Live.”

KRON4 is the market’s leader in digital news coverage; KRON4.com is the #1 Bay Area news website with millions of unique users. It streams local news coverage on the Bay Area’s first 24/7 news app, KRONon. KRON4 also has millions of followers across all social media platforms including Facebook, X, and Instagram.

As the market’s CW affiliate, KRON4 has a significant commitment to live sports including Raiders football, ACC football, ACC basketball, and NASCAR. KRON4 also produces the most watched local television events, including the “July 4th Live!” fireworks show, and “New Year’s Live!”, a Bay Area tradition for decades.

Market Profile

San Francisco, CA is in the 10th largest DMA in the United States, with a population of approximately 6,503,400 and 2,542,480 television households, as reported by Nielsen Media.

The San Francisco Bay Area ranks as a top 10 Designated Market Area (DMA) in the United States, with approximately 6.5 million residents and 2.6 million television households, according to Nielsen Media.

The Bay Area reigns as the global hub of technology, propelling growth, and innovation.  The city and the surrounding area is rich with diversity, a booming economy, renowned universities, great weather, world-class restaurants, expansive outdoors, and treasured historical landmarks.  The economy is fueled by industries like Tech, Healthcare, Tourism, and Education.  Home to industry giants Apple, Google, Meta, Salesforce, and X, the Bay Area’s allure extends to international companies, attracting investment and talent. Culturally vibrant, San Francisco boasts top-tier attractions and major league sports teams like the Golden State Warriors, San Francisco Giants, San Francisco 49ers, and San Jose Sharks.  In essence, the San Francisco Bay Area embodies the ultimate synergy of innovation, opportunity, and lifestyle.