KSNF

Station Profile

Nexstar acquired KSNF, an NBC affiliate, in January 1998. Since acquisition, station management has consistently delivered the top revenue share and invigorated the stations long standing commitment to local news and weather. KSNF produces and airs more local news programming than any station in the market. In 2002, KSNF began providing non-programming services to Mission Broadcasting station KODE, the ABC affiliate located in Joplin. As a result, both stations achieved operating efficiencies. In October of 2004, the stations entered into a Joint Sales Agreement, which improved the marketing of both stations’ advertising inventory. KSNF’s syndicated programming includes Rachel Ray, Steve, and Jeopardy.

Market Profile

Joplin, MO is in the 151st largest DMA in the United States, with a population of approximately 355,361 and 155,240 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 79% (27% wired, 52% ADS). Joplin is the retail center for more than 250,000 people in the region and retail sales have reached two billion dollars. The largest employers in the market are Freeman Health System, CFI Trucking and Mercy Hospital. Source: TVB, Joplin Area Chamber of Commerce.