KSNT

Station Profile

KSNT, an NBC affiliate, first signed on the air on December 28, 1967 as KTSB. It was originally owned by Ralph C. Wilson Jr., founding owner of the NFL football franchise Buffalo Bills. The station has been an NBC affiliate from its debut. KSNT produces 32 hours of local news each week including 6 hours weekly for KTKA and KTMJ. KSNT’s syndication includes ET, Dr. Phil, Ellen, Live w/ Kelly, Millionaire, Inside Edition, and Dr. Oz. KSNT and our sister stations sponsors several community events such as TARC’s Winter Wonderland, Junior Achievement’s Hall of Fame, FSGS’s Works of Heart, Sertoma’s Duck Race and Capper Foundation’s Pumpkin Palooza.

Market Profile

Topeka, KS is in the 141st largest DMA in the United States, with a population of approximately 406,632 and 176,250 television households, as reported by Nielsen Media.

The Topeka DMA is comprised of 17 counties with four large population centers including Topeka, Manhattan, Emporia, and Junction City. There is a large rural footprint in the market where agriculture and farming play a big role in the region’s economic landscape. Cable/ADS penetration in the market is estimated to be 84% (50% wired and 34% ADS.) Northeast Kansas is home to the State Capital (Topeka), Big Red One (1st US Infantry Division/Fort Riley), and the National Bio and Agro-defense Facility (NBAF in Manhattan). State government, education, health care and manufacturing drives the economic engine for the region.