KTAL

Station Profile

KTAL, a member of the Nexstar Nation since 2000, provides NBC Network programming to a market of almost one million people. KTAL has grown its news viewership through focused delivery on our brand message—Local News That Matters. Our brand encompasses numerous aspects of our viewer’s lives—Faith, Money, Health and Family matters. Our anchor team includes a rare, and successful, husband/wife team that joined the station from Cleveland, Ohio. Our Weather Authority team is led by a fifteen year veteran of the station. The Weather Team has been certified “Most Accurate” for four years in a row. KTAL is proud to cover all of the Ark-La-Tex and has recently begun producing the only Texarkana focused newscast in the market on KSHV. Additional programming includes, Wheel of Fortune, Rachel Ray, Judge Judy and Harry {Connick Jr.}.

Market Profile

Shreveport, LA is in the 91st largest DMA in the United States, with a population of approximately 895,939 and 375,030 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.