KTAL D.4

Station Profile

Market Profile

Shreveport, LA is in the 91st largest DMA in the United States, with a population of approximately 895,939 and 375,030 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.