KTLA

Station Profile

KTLA’s genesis actually dates back to 1939 when Paramount Pictures started KTLA as experimental station W6XYZ under the guidance of television pioneer Klaus Landsberg. Eight years later, KTLA went on the air as the first commercially-licensed station west of the Mississippi. KTLA’s pioneering spirit, resulting in a long list of technological firsts, set the pace for the evolution of modern-day broadcasting. KTLA was the first station to broadcast on-the-spot news; the first to telecast the Rose Parade; first to televise the explosion of an atomic bomb; and the first local station to cover a major political convention, among others.

Today, KTLA continues to hold a long-standing commitment to serving the Los Angeles and surrounding communities. KTLA provides over 81 hours of local news per week, more than any other local competitor. KTLA’s morning news rotations and prime newscasts reach more viewers than any other local news competitor seven days a week. KTLA’s morning, daytime, and prime and late newscasts continue to hold dominant ranks with key demographics year after year. KTLA has also extended its broadcast reach through its digital platforms. Digitally, KTLA.com’s social media presence is #1 in the Los Angeles market with over 6.2 million total followers including Facebook, Twitter, and Instagram users.

KTLA is L.A.’s CW Primetime affiliate and also broadcasts syndicated favorites Two and a Half Men and Friends. KTLA is a leader with local events including the L.A. Marathon, Raiders Pre-Season Football, and red-carpet shows including Live from the Oscars.  Each year, KTLA’s award-winning coverage of the Tournament of Rose Parade coverage generates exceptional ratings and dominates all broadcast competitors combined.

Market Profile

Los Angeles, CA is in the 2nd largest DMA in the United States, with a population of approximately 19 million and 5,835,790 television households, as reported by Nielsen Media.

Cable/ADS penetration is 48.9 wired and 32.6% ADS.  KTLA is also the #1 Hispanic television market in the nation. The LA DMA is comprised of 283 cities and is a world leader in aerospace, clean technology, entertainment, fashion, healthcare, and tourism. Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever. ​  ​In Los Angeles, there is more production space than is known to be available in New York, Vancouver, Toronto, and Louisiana combined. California also remains the center of high tech and innovation worldwide. Los Angeles has the largest tech workforce, with 446,000 jobs, followed by Silicon Valley’s 346,000 and San Francisco’s 268,000, as of July 2018.