KTVE

Station Profile

KTVE originally signed on as KRBB on December 3, 1955 in El Dorado, Arkansas. In 1961, the call letters were changed to KTVE and broadcast the first color images in the market. In 1966, KTVE opened a studio in Monroe. Then in 1984, KTVE moved its studios from El Dorado to Monroe. KTVE moved into its current West Monroe facilities in 2001. KTVE’s syndicated programming includes Entertainment Tonight, Dr. Oz, and Rachel Ray. KTVE produces 19.5 hours of local news per week and has a studio in El Dorado, Arkansas. KTVE, along with KARD, has the only Doppler radar in the Monroe/El Dorado DMA.

Market Profile

Monroe, LA – El Dorado, AR is in the 142nd largest DMA in the United States, with a population of approximately 470,357 and 171,300 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 80% (26% wired, 54% ADS). Northeast Louisiana is strategically positioned as both the center point and crossroads of the Mid-South, one of the fastest growing regions of the United States. Currently, the region serves as home to such diversified industries and business as DRAX BioMass, Lumen, Chase Manhattan Mortgage Corporation, ConAgra Processing, Graphic Packaging, Vantage Insurance, PPM Environmental Consultants and a multitude of emerging service, healthcare, manufacturing, wholesale and retail businesses. Ouachita Parish, home of the metropolitan base of the region, has a population of approximately 150,000. Three major universities – the University of Louisiana at Monroe, Louisiana Tech and Grambling University – as well as a new osteopathic medical school, The Edward Via College of Osteopathic Medicine (VCOM), are located within a 30 miles radius, offering degree programs in such fields as Pharmacy, Engineering, Architecture, Nursing, Construction and a wide variety of nationally accredited undergraduate, graduate and Doctoral programs. The nickname “Sportsman’s Paradise” certainly applies to Northeast Louisiana. The region includes D’Arbonne Lake, Caney Lake, the Poverty Point Reservoir, Ouachita River, Mississippi River, and is the home of the Robertson Family from Duck Dynasty. The largest employers in this market are Ouachita Parish School Board, St. Francis Hospital, and Graphic Packing.