KWBQ

Station Profile

Founded in 1999 as a WB affiliate, KWBQ is the CW affiliate serving Albuquerque and New Mexico. Also in 1999, KWBQ’s parent company, Acme Communications, purchased the UPN affiliate KASY in a deal that resulted in the formation of Albuquerque’s first major television duopoly. In 2006, KWBQ was rebranded as “New Mexico CW” to reflect their new affiliation. The station operates under a Shared Services Agreement with Nexstar owned KRQE.

Market Profile

Albuquerque, NM is in the 48th largest DMA in the United States, with a population of approximately 1,748,988 and 708,050 television households, as reported by Nielsen Media.

Covering 31 counties and more than 120,000 square miles in New Mexico, Arizona, and Colorado, you can drive in any direction for three hours from Albuquerque and still be inside our viewing area. Our DMA is among the top 50 markets for both ADS penetration (43.3%) and OTA penetration (32.6%).

The largest employers in this market are the federal and state governments, Wal-Mart, Sandia National Laboratories, Presbyterian Healthcare and Albuquerque Public Schools.