KWGN

Station Profile

KWGN is a broadcast leader in Colorado – recording many landmark moments. Colorado’s Own Channel 2 signed on as the first television station in Colorado on July 18, 1952.  Channel 2 was also the first Denver station to air a live local newscast, first to broadcast from a remote location, first to broadcast in color, and the first TV partner of the Colorado Rockies.  An early leader in local programming, many Colorado natives fondly remember “Blinky’s Fun Club.”

The station changed call letters several times over the years: KFEL, KTVR, then KCTO and, in 1966, adopted KWGN. In the 1970’s, KWGN became a regional superstation and is still available via cable and satellite in many places outside of the Colorado DMA.

KWGN has been affiliated with several networks, including the WB, UPN and is currently a CW affiliate.  In 2000, the station also added news in the mornings: Daybreak now airs 4:30- 9 AM on weekdays. In 2009, KWGN’s first newscast, the legacy 9 PM, was moved to the 7 PM hour.  More news was added in 2016 at 4pm and 11 pm weekdays. Weekend news was also added from 8-10 AM and 7-8 PM. KWGN now airs 47 hours of local news/programming each week.

Market Profile

Denver, CO is in the 17th largest DMA in the United States, with a population of approximately 4.6 million and 1,806,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is approximately 80% (45.5% wired, 34.5% ADS). Denver is ranked as the second-best place to live in America according to a 2019 U.S. News & World Report. Nicknamed the Mile High City for its 5,280-foot elevation, Denver provides a gateway to the Rocky Mountains and all Colorado has to offer.  Denver is home to several professional sports teams including the Denver Broncos/NFL; Colorado Avalanche/NHL; Denver Nuggets/NBA and the Colorado Rockies/MLB.