KXAN

Station Profile

KXAN signed on the air February 12, 1965 as KHFI-TV Channel 42. In 1987 the call letters were changed to KXAN. KXAN is the Austin, Texas NBC affiliate. KXAN is committed to succinct and powerful hard news coverage through its in-depth, investigative brand and is consistently the #1 most viewed news station in the market. KXAN Investigates is a nationally-recognized, award-winning team of nine journalists – the largest investigative unit in Central Texas. The team has been honored with the national IRE Award from the Investigative Reporters & Editors organization, the national Walter Cronkite Award for Excellence in Television Political Journalism, the national SPJ Sigma Delta Chi Award from the Society of National Journalists, and the national Alfred I. DuPont-Columbia University Award. KXAN tackles stories that hold leaders accountable and works to enrich the community.  KXAN’s in-depth, investigative brand is promised and delivered daily. KXAN First Warning weather is also the dominant weather brand in the market led by 28 year KXAN veteran and chief forecaster, Jim Spencer.

Market Profile

Austin, TX is in the 34th largest DMA in the United States, with a population of approximately 2,284,400 and 1,029,800 television households, as reported by Nielsen Media.

Austin was the 9th fastest-growing metro area in 2016, adding almost 60,000 residents. It has moved from DMA rank #51 to #39 in just 10 years. As the capital of Texas, Austin is a vibrant, modern metropolis, home of the University of Texas Longhorns, state of the art research facilities, multiple Fortune 500 companies, and high-tech venture capital investment.   Austin’s economy is a roaring, job-producing engine, with unemployment finishing at just 2.7% at the end of 2017.  Culturally influential, Austin is home to the South By Southwest Interactive, Film, and Music Festival (SXSW), the Austin City Limits Music Festival, and the Formula 1 United States Grand Prix. Despite being an influential, high-tech town, Austin retains it small town feel and charm for locals and visitors alike.