WBRL-CD

Station Profile

WBRL-CD first signed on air on March 30, 1989. It’s sister stations are Fox affiliate, WGMB; and NBC affiliate, WVLA. This is a youthful network with proven prime programming including The Vampire Diaries, Supernatural, and The Originals. While primarily attracting young women, The CW has been broadening its audience with new programming such as Arrow and The Flash.

WBRL’s syndicated programming includes Mike and Molly, Hot in Cleveland, Two Broke Girls, and How I Met Your Mother.

Market Profile

Baton Rouge, LA is in the 95th largest DMA in the United States, with a population of approximately 825,693 and 355,760 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 66.0% wired, 29% ADS. Louisiana’s film industry has grown steadily, with employment growing 23% per year, a national high. This combined with industrial and technological companies moving into the area has pushed employment in the city to an all time high of 367,000. Area Development also ranked Louisiana as America’s 6th best state for doing business in 2013.