WCMH

Station Profile

WCMH, known locally as NBC4, is focused on providing hyper-local content, relevant to families in Central Ohio and on providing local and national advertisers the platform to drive their businesses. Through providing relevant local content and services, NBC4 is able live up to its brand of being “Local 4 You” for Central Ohio. The station has captured multiple awards for news excellence in central Ohio, across the state and on a national level. NBC4 and its website, NBC4i.com, have proven to be very successful in areas of audience engagement and business development. In the community, NBC4 leads the marketplace with several high-profile events such as Ohio’s leading food and toy drives, NBC4 hosts the largest single backpack drive in the country and Red, White and Boom, where NBC4 hosts the July 4th spectacular for crowds of more than 400,000 fans annually. Nexstar Media Group, Inc. acquired NBC4, an NBC affiliate, through the purchase of Media General in 2016.

Market Profile

Columbus, OH is in the 35th largest DMA in the United States, with a population of approximately 2,210,440 and 1,018,390 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (59% wired, 29% ADS). Columbus is the state capital and the largest city in Ohio. Home to many colleges and universities, including one of the largest in the nation, The Ohio State University, total student enrollment is 136,000 annually. The Columbus market is expected to grow at a compound annual rate of 1.3% making Columbus the fastest growing city in the United States. The largest employers in this market are The Ohio State University, the State of Ohio, Ohio Health and J.P. Morgan Chase. It also houses the Corporate Headquarters of Limited Brands, Battelle and Cardinal Health. Sources: Nielsen/Columbus Chamber of Commerce/Columbus Biz Insider/Columbus 2020.