WETM

Station Profile

Nexstar Broadcasting purchased WETM-TV (NBC) from Newport Television on December 1st, 2012. WETM also operates WETM.2, an independent TV station in the Elmira-Corning market. While the Elmira-Corning DMA is comprised of 4 counties, the WETM “service area” covers a total of 6 counties: Chemung, Steuben, Schuyler and Tioga Counties in NY and Tioga and Bradford Counties in PA.

In addition to a full line-up of NBC prime, news and sports programming, WETM carries top-rated syndicated programming, including Jeopardy and Wheel of Fortune, plus a number of highly successful syndicated talk shows. WETM’s local news has long been the market leader, regularly delivering as many as 6 times more viewers than the competitive local newscasts combined. WETM.2, the independent station carries popular syndicated programming plus a wide variety of local programming, including local high school sports, holiday parades, telethons, and live political debates.

WETM has been long recognized as a community leader, supporting a wide variety of community outreach organizations and events. The station’s website, www.mytwintiers.com also has a dominant presence in the local news and information market, recording as many as 4 Million page views per month.

Market Profile

Elmira, NY is in the 178th largest DMA in the United States, with a population of approximately 213,360 and 94,030 television households, as reported by Nielsen Media.

Elmira-Corning, as part of the “”Southern Tier”” of New York, will be one of three upstate regions to get $500 million in state economic development aid over five years, creating new opportunities and investment in the region. We are the corporate headquarters of Corning Incorporated, a Fortune 500 company. In addition, the region’s tourism industry continues to grow as wineries, breweries, and distilleries continue to proliferate in the Finger Lakes region.