WFLA

Station Profile

WFLA is an NBC affiliate that first signed on February 14, 1955. News Channel 8’s commitment of excellence is demonstrated by the award winning journalism we have been proud to produce. The station has won numerous AP awards, SPJ awards and Emmys over the years including regional Murrow awards and a prestigious IRE award for our Investigative Team. Most recently the station was recognized for it’s coverage of the thawing relationship between the US and Cuba. Our unparalleled commitment to protecting our community is the focus of our investigative unit and the hallmark of our 8 On Your Side brand. We do the stories that directly affect the lives of our viewers. When severe weather rolls through Tampa, only WFLA with Max Defender 8 can provide viewers weather coverage utilizing the most powerful radar in the world. WFLA and its website wfla.com provide Tampa Bay viewers’ market leading local content across multiple platforms and provide our advertisers strong platforms to drive their business. WFLA maintains a high profile in the community leading the way with major initiatives such as the American Heart Associations “Tampa Bay Heart Walk”, Kindness Day, 8 On Your Side Blood Drive, the Gasparilla Pirate Fest Parade, Gasparilla Distance Classic, Health & Fitness Expo, and Outdoors Expo & Boat Show. WFLA produces and broadcasts the Tampa Bay Buccaneer’s preseason football games for the Buc’s preseason Florida network. The station’s syndicated programming includes Ellen, Rachel Ray and Extra.

Market Profile

Tampa, FL is in the 11th largest DMA in the United States, with a population of approximately 4,386,880 and 2,221,240 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is approximately 93% (78% wired, 15% ADS). In 2015, the region received numerous accolades, including, Best Place to Retire, Best Airport in the U.S., Best Active Lifestyle, Best Small Business Cities and Best Cities to Find a Job. Tampa Bay is home to 19 corporate headquarters with over $1 billion in annual revenue. Top Corporate Headquarters include: Baycare Health System, Inc., Publix Super Markets, Home Shopping Network, University of South Florida, WellCare, Citi, Tech Data, Tampa General Hospital, Raymond James Financial, Verizon, JP Morgan Chase and Jabil. Tampa is also home to Busch Gardens, The Tamp Bay Buccaneers (NFL), Tampa Bay Lightning (NHL), Tampa Bay Rays (MLB) and the Tampa Bay Rowdies (NASL).