WFLA D.3

Station Profile

Market Profile

Tampa, FL is in the 11th largest DMA in the United States, with a population of approximately 4,386,880 and 2,221,240 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is approximately 93% (78% wired, 15% ADS). In 2015, the region received numerous accolades, including, Best Place to Retire, Best Airport in the U.S., Best Active Lifestyle, Best Small Business Cities and Best Cities to Find a Job. Tampa Bay is home to 19 corporate headquarters with over $1 billion in annual revenue. Top Corporate Headquarters include: Baycare Health System, Inc., Publix Super Markets, Home Shopping Network, University of South Florida, WellCare, Citi, Tech Data, Tampa General Hospital, Raymond James Financial, Verizon, JP Morgan Chase and Jabil. Tampa is also home to Busch Gardens, The Tamp Bay Buccaneers (NFL), Tampa Bay Lightning (NHL), Tampa Bay Rays (MLB) and the Tampa Bay Rowdies (NASL).