WFNA

Station Profile

WFNA is the CW affiliate for the Mobile/Pensacola DMA. WFNA was acquired in December 2014 by Media General through the merger with LIN Media. To reinforce the local market identity, WFNA brands itself as “Gulf Coast CW” on-air, online, and in social media. Gulf Coast CW aggressively promotes the CW programming as well as various judge shows, Access, and Family Feud. In addition, the station engages with fans on Facebook, Twitter, Instagram, and Snapchat. Gulf Coast CW launched their first local newscast in June 2016 at 9pm, covering Gulf Coast news throughout Mobile and Northwest Florida. Our Gulf Coast CW star Tori Blackmon helps promote the station through key grassroots efforts on air, online and on social media throughout the year.

Market Profile

Mobile, AL is in the 57th largest DMA in the United States, with a population of approximately 1,289,460 and 605,340 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39% wired, 44% ADS. Mobile, Alabama, is the home to the original Mardi Gras, as well as the 10th largest port in the United States. Mobile’s industrial growth is in the aerospace manufacturing, maritime and chemical sectors. Pensacola is home to the famed Blue Angels and some of the whitest sandy beaches in the world. Source: Nielsen Media, 2017.