WHLT

Station Profile

Established in 1987, WHLT 22 is a CBS affiliate serving the Hattiesburg-Laurel market from its offices in the Cloverleaf Mall, just south of the University of Southern Mississippi campus. WHLT 22 serves as the Pine Belt news bureau for WJTV 12 news, with a team of local reporters providing localized stories for the WJTV 12 newscasts, which are simulcast for the Hattiesburg-Laurel market as “News From The Capital”. WHLT 22 airs, with WJTV 12 in Jackson, the region’s top rated local sports program The SportsZone every Sunday night. Syndicated programming on WHLT 22 includes Dr. Phil, Family Feud, Steve Harvey, and Andy Griffith. WHLT’s digital channel 22.2 is home to Mississippi’s CW, which consistently ranks as a top ten market in ratings of Adults 25-54, Men 25-54, and Men 18-49 out of all 200+ CW markets. WHLT 22.3 is an ION network affiliate, and WHLT 22.4 is an Escape network affiliate.

Market Profile

Hattiesburg, MS is in the 168th largest DMA in the United States, with a population of approximately 265,865 and 114,160 television households, as reported by Nielsen Media.

Cable/ADS market penetration for the Hattiesburg-Laurel DMA is estimated to be 37% wired and 50% ADS. The regions largest employers include Forrest General Hospital, the University of Southern Mississippi, Camp Shelby, and General Dynamics.