WHLT D.4

Station Profile

Market Profile

Hattiesburg, MS is in the 168th largest DMA in the United States, with a population of approximately 265,865 and 114,160 television households, as reported by Nielsen Media.

Cable/ADS market penetration for the Hattiesburg-Laurel DMA is estimated to be 37% wired and 50% ADS. The regions largest employers include Forrest General Hospital, the University of Southern Mississippi, Camp Shelby, and General Dynamics.