WIAT D.2

Station Profile

Market Profile

Birmingham, AL is in the 45th largest DMA in the United States, with a population of approximately 1,673,530 and 771,860 television households, as reported by Nielsen Media.

Birmingham is a growing community that added 3500 jobs in 2015 and saw more than $1.1 billion in capital investment that year as well (according to the Birmingham Business Alliance.) While Birmingham was once solely dependent on the iron and steel industry, the community now has a booming medical industry and also boasts two auto manufacturing plants: Honda and Mercedes Benz.