WJBF D.4

Station Profile

Market Profile

Augusta, GA is in the 108th largest DMA in the United States, with a population of approximately 631,670 and 291,070 television households, as reported by Nielsen Media.

The Augusta, Georgia-Aiken, South Carolina DMA is located on the Central Savannah River Area encompassing counties in both Georgia and South Carolina.

Cable and ADS penetration in the market is estimated to be 87%. Augusta is recognized around the world as the home of the Augusta National and the Masters Golf Tournament. But Augusta is so much more. With a growing economy, many recreational opportunities and a low cost of living, Augusta is a great place to live, work and raise a family. Over the next three to five years, the Augusta-Aiken market is expected to see higher than normal growth as the US Army consolidates its Cyber Command Headquarters to Augusta’s Fort Gordon. As a result of this new development, many well-known high-tech companies are moving to the Augusta area to support the Army’s growing cyber mission. This influx of new companies, combined with an already robust local economy, will accelerate growth and opportunity over the next three to five years in our area. Some of the largest employers in the Augusta-Aiken market are The US Army – Fort Gordon, AECOM, EZ-Go, Club Car, Bridgestone-Firestone, International Paper, and a very robust medical community featuring eight major hospitals and the Medical College of Georgia.