WJTV

Station Profile

WJTV 12 has served the Jackson, MS television market since becoming the state’s first television broadcaster in 1953. The WJTV 12 News team produces over 35 hours of local news, weather, and sports broadcast content weekly, while generating digital platform content constantly. WJTV 12.1 is a CBS affiliate, and along with local news is the home to Jackson’s highest rated weekly local sports program, the WJTV 12 Sports Zone, which airs Sunday nights. WJTV 12.1 syndicated programming includes Family Feud, Dr. Phil, Rachael Ray, and Andy Griffith. Digital channel 12.2 is home to Mississippi’s CW, with syndicated programming like Wendy Williams, Modern Family, Judge Faith, Seinfeld, and more. Digital channel 12.3 is an ION Network affiliate, and WJTV 12.4 is a LAFF Network affiliate. WJTV’s Caring for Mississippi is a highly recognized community service brand, marshaling the resources of area organizations and churches to improve the lives of Mississippians every day. Similarly, WJTV’s Operation Tornado is a four-month annual school initiative, led and presented by the WJTV 12 meteorology team, which visits schools across the state with the goal of arming students with life-saving tornado safety training.

Market Profile

Jackson, MS is in the 99th largest DMA in the United States, with a population of approximately 807,049 and 339,170 television households, as reported by Nielsen Media.

Cable/ADS market penetration for the Jackson DMA is estimated to be 39% wired and 50% ADS. The regions largest employers include Nissan, University of Mississippi Medical Center located in Jackson, state and federal government agencies, and Baptist Health Systems.