WLNS

Station Profile

The focus of WLNS is on providing quality local news, weather and sports content relevant to the families across mid-Michigan, and on providing local, regional and national advertisers the platforms to drive their business. Our station brand “Here For You” fits the station’s long-standing reputation for being a part of and participant in our community. WLNS TV 6 has captured many regional Emmy and Michigan Association of Broadcaster awards for local news excellence. WLNS and its award-winning website wlns.com have proven to be very successful in the areas of audience and business development. WLNS is also high profile in service to the community, leading the marketplace in involvement with the Susan G. Komen Race For The Cure, Habitat for Humanity of Greater Lansing, The Greater Lansing Food Bank, and many other charitable causes across the area. The station has been honored with many awards for its service. The station’s syndicated programming includes: The Doctors, Dr Phil, and Entertainment Tonight.

Market Profile

Lansing, MI is in the 117th largest DMA in the United States, with a population of approximately 265,830 and 271,010 television households, as reported by Nielsen Media.

Lansing is the capital of the State of Michigan, East Lansing is home to Michigan State University and the Lansing Area has the two newest GM plants in the United States. Greater Lansing is home to three medical schools and two law schools including the nation’s largest, Thomas M. Cooley Law School. Cable/ADS penetration in the market is estimated to be 85% (51% wired, 34% ADS). Lansing’s largest employers are The State of Michigan, Michigan State University, Sparrow Health System, General Motors, Lansing Community College and Ingham Regional Medical Center. Jackson’s top employers are CMS Energy, Henry Ford Allegiance Health, and the Eaton Corporation. Companies with headquarters in the Lansing area include insurers: Accident Fund, Auto-Owners Insurance, Farm Bureau Insurance, and Jackson National Life, along with tech and financial companies ACD.net, Lake Trust Credit Union, and Liquid Web.