WMBD

Station Profile

Nexstar acquired WMBD, a CBS affiliate located in Peoria, in January 2001, after operating the station from 1999 under a Time Brokerage Agreement. Later in 2001, Nexstar entered into a Joint Operating Agreement with Sinclair Broadcasting and then in 2014 Cunningham Broadcasting, and now operates WYZZ, the Fox affiliate serving the area. The consolidation of the two operations has led to significant improvement in revenues and profits. WMBD and WYZZ focus on special projects and inventory management to improve revenue share. WMBD was able to enhance its coverage of Bloomington, Illinois by utilizing the former WYZZ facility. WMBD’s syndicated programming includes Wheel of Fortune, Jeopardy and Family Feud. WMBD/WYZZ produces 38½ hours of News programming every week.

Market Profile

Peoria / Bloomington, IL is in the 122nd largest DMA in the United States, with a population of approximately 564,839 and 246,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (49% wired, 39% ADS). The largest employers in this market are Caterpillar, State Farm Insurance, and OSF St. Francis.