WNCT

Station Profile

Nexstar Broadcasting Group purchased WNCT a CBS affiliate, from Media General. Throughout its history Channel 9 has held a strong commitment to the many communities it serves. That commitment is stronger than ever today, including giving the viewers in Eastern North Carolina the best possible programming and local news coverage. WNCT was the first station to broadcast in market and the first to broadcast in color more recently WNCT became the first station in the market to broadcast in digital and in full power High Definition.

Market Profile

Greenville, NC is in the 102nd largest DMA in the United States, with a population of approximately 718,031 and 319,350 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated at 48% wired 38% ADS. Greenville is the home to East Carolina University, WNCT is proud to be the official station of the ECU Pirates. Source: Nielsen Media.