WNOL

Station Profile

WNOL-TV (NOLA38) began broadcasting in 1984 and in 1986 became a charter affiliate of the Fox Network. In 1996 WNOL switched affiliations to The WB, then in 2006 WNOL became an affiliate of the CW Network.

In addition to The CW prime programming, NOLA38 has a daytime lineup of popular talk shows including Jerry Springer, Maury Povich, and Steve Wilkos.  Weekday evenings offer hit off-network syndicated comedies The Goldbergs, Big Bang Theory, Black-ish, and Modern Family. Seinfeld, Simpsons, Mom and Two and a Half Men air in late fringe.

At 11pm each night NOLA38 airs “News with a Twist”. “News with a Twist” is an entertaining news program that is focused on the positives of our community as we share stories about our local culture, events, and successes.

NOLA38 is the local leader in our commitment to highlighting the successes of area high school student athletes with our legendary Friday Night franchises.  Friday Night Football, Friday Night Sports, and Friday Night Fastball provides the community year-round coverage of local high school sports.

NOLA Marketplace is a daily local business show that offers long-form content marketing to our advertisers. NOLA Music Playlist is a weekly program that highlights the musical culture of New Orleans and its tremendous talent.

For the past 24 years NOLA 38’s “Coats for Kids” program has donated over 72,000 coats to the needy children of New Orleans. Our commitment to the community includes our annual 3v3 Soccer Tournament, and numerous partnerships with area charities including Give Nola Day.

Market Profile

New Orleans, LA is in the 50th largest DMA in the United States, with a population of approximately 1,545,715 and 672,790 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49.8% wired, 31.2% ADS. The city of New Orleans exudes a unique cross-cultural charm making it a favorite tourist spot as well as a proud home to many enjoying its arts, unique entertainment profile, and its French-accented Southern grace. New Orleans has one of the largest and busiest ports in the world, and metropolitan New Orleans is a center of maritime industry. The New Orleans region also accounts for a significant portion of the nation’s oil refining and petrochemical production. Tourism is another staple of the city’s economy. Perhaps more visible than any other sector, New Orleans’ tourist and convention industry is a $5.5 billion juggernaut that accounts for 40 percent of New Orleans’ tax revenues. New Orleans’ professional sports teams include the 2009 Super Bowl XLIV champion New Orleans Saints (NFL), the New Orleans Pelicans (NBA), and the New Orleans Baby Cakes baseball (PCL).