WOOD

Station Profile

WOOD TV is an NBC-affiliated television station located in Grand Rapids, Michigan. WOOD TV8 is a legacy station with a strong focus on local news, weather and community events. WOOD’s Investigative Brand has won numerous awards including regional Edward R Murrow awards and regional Emmy awards. WOOD was also recognized as Station of the Year by the Michigan Association of Broadcasters 20 out of 23 years. WOOD currently airs 40 hours per week of live, local news. WOOD also airs a daily one hour lifestyle show, ‘eightWest’, a weekly half hour political show, ‘To the Point’ and a weekly half hour sports program, ‘Sports Overtime’.
WOOD is committed to local community events and puts a huge effort behind the local holiday parades, ArtPrize, Riverbank Run and other big, key local events. WOOD has its own community brand, Connecting with Community. That brand specializes in shining a spotlight on non-profit organizations to inform the public of resources, drive donations and build a volunteer base In addition, WOOD leads the drive for Angel Tree, a local partnership with The Salvation Army to collect Christmas gifts for local children. Each year, over 30,000 gifts and toys are collected for area families.

WOOD TV8’s website, woodtv.com, is the dominate area website and averages over 12 million page views each month. The dedicated staff works 24/7 to provide the community with the most up to date information and is a strong promotional platform for local clients.

The station’s syndicated programming includes Rachael Ray, Dr. Oz, Ellen, and Inside Edition.

Market Profile

Grand Rapids, MI is in the 43rd largest DMA in the United States, with a population of approximately 1,810,670 and 801,030 television households, as reported by Nielsen Media.

Grand Rapids was named ‘smartest city’ in 2016 because 30% of the population has a college education). Grand Rapids was also named ‘Beer City’ 2 years in a row due to the large number of brew houses and craft beers. Kalamazoo is the home of the Kalamazoo Promise, a promise of free college to all children that live in Kalamazoo. The program has been an inspiration to the area. Battle Creek is the home of the Kellogg cereal company and hosts an annual ‘longest breakfast table’ in the United States.