WPIX

Station Profile

WPIX-TV signed on the air on June 15, 1948 with its call letters derived from its owner The Daily News – “New York’s PICTURE Newspaper”. PIX11’s studios have been located for its entire history in the landmark Daily News Building on 42nd street in Manhattan. PIX11’s brand, New York’s Very Own, reflects the deep connection the station has forged with the Tri-State community through its groundbreaking programming over more than 70 years. PIX11 launched the market’s first all-film newscast, the TelePIX Newsreel in 1948. Today PIX11 produces 49 hours of local news each week, the most of any broadcaster in the nation’s #1 television market, include 6 and a half hours every weekday morning from 430AM-11AM.

New Yorkers of a certain age grew up on PIX11’s legendary children’s programming and remember playing an on-air after school video game TV PIXXX! The Honeymooners Marathon, The Yule Log and Laurel and Hardy’s March of the Wooden Soldiers remain a mainstay of holiday programming in New York to this day. PIX11 was a true Independent station until 1995 when it became the flagship of the WB Network, followed by the transition to the CW Network in 2006. For many years PIX11 has been the home of iconic New York based-syndicated comedies including Seinfeld, Friends, All In The Family and The Jeffersons.

PIX11 has been synonymous with New York baseball for most of the last seven decades starting as the broadcast home of the Yankees from 1952 to 1988 and returning again in 2015. PIX11 has been the Mets broadcast partner since 1999. Two Teams – One Station!

Market Profile

New York, NY is in the 1st largest DMA in the United States, with a population of approximately and 7,494,510 television households, as reported by Nielsen Media.

The New York television market is by far the largest in the US with over 6.8 million TV households (6.4% of the country) in New York City and its northern suburbs, Long Island, northern New Jersey, Fairfield County Connecticut and Pike County Pennsylvania.

Home to Wall Street, Broadway, major media, advertising and publishing companies and the United Nations.  Home to 7 of the 25 wealthiest counties in the U.S. by Median Household Income.  Conversely, 12.8% live below the poverty line  and about a half million people live in public housing.

The market is an ethnic, religious and cultural mosaic with an estimated 800 languages spoken in the New York area.