WROC D.3

Station Profile

Nexstar acquired WROC, a CBS affiliate, in December 1999. The WROC Broadcasting Center was built in 1949. Known as “Rochester Radio City,” it was at the time a state of the art facility with studio capacity to seat a 400-person live audience before the studio facility was converted for television broadcast. WROC still operates today from the historic art-deco structure in Rochester, NY. The WROC News 8 team is led by the longest serving anchor team in the market- anchors Kevin Doran, Maureen McGuire, sports director John Kucko, and meteorologist Scott Hetsko- and continually breaks stories of local and national interest. WROC syndicated programming has grown to include popular programs such as The Dr. Oz Show, Martha, Inside Edition, Wheel of Fortune, Jeopardy, and Are You Smarter Than a 5th Grader.

Market Profile

Rochester, NY is in the 79th largest DMA in the United States, with a population of approximately 1.1 million and 435,860 television households, as reported by Nielsen Media.

The Greater Rochester, NY, region has an exceptional quality of life, measured by a variety of factors including access to cultural amenities, affordable healthcare, recreational activities, cost of living, excellent schools, weather, and an environment in which to raise a healthy and educated family. Business Insider ranks Rochester, NY as the #1 Northeast city to live in after the coronavirus and the 15^th best city to move to in the US.

Rochester, NY, is home to a diverse set of businesses that have capitalized on the area’s highly educated workforce, research centers of excellence, and industry expertise in fields such as food and beverage manufacturing, optics, photonics and imaging, biotech and life sciences, energy innovation, software, and IT services.  Rochester is the birthplace to firms such as, Eastman Kodak, Xerox, Bausch & Lomb Inc., Constellation Brands, and Wegmans Food Markets.