WVBT D.4

Station Profile

Market Profile

Norfolk, VA is in the 44th largest DMA in the United States, with a population of approximately 1,865,902 and 779,970 television households, as reported by Nielsen Media.

Cable/ADS penetration is 53% (44% wired, 9% ADS). 17.9% are over the air and 29.1% are broadband-only.  The viewing market includes Virginia Beach (the largest city in Virginia), Portsmouth, Chesapeake, Suffolk, Hampton, Newport News, Williamsburg, and the Outer Banks of North Carolina. The local economy is driven by the military, ports, and tourism and Norfolk is the home to the largest naval base in the world. Major employers include Newport News Shipbuilding, Sentara Healthcare, Virginia Beach Public Schools, Smithfield Foods, U.S. Department of Defense, and the Norfolk Naval Shipyard. Source: Nielsen November 2022, ODU Economic Development, State of the Region Report, October 2022