WXSP-CD

Station Profile

WXSP is a My Network-affiliated television station located in Grand Rapids, Michigan. The Class A Low-power station is a sister station to WOOD TV (NBC) and WOTV (ABC). The station airs its own 10pm Newscast that utilizes the WOOD TV8 team from 24 Hour News 8. It also carries weather from the Storm Team 8 meteorological team. WXSP is simulcast on a series of low powers to provide better coverage for the large 14 county market area.

• WOBC – Channel 14 – Battle Creek
• WOLP – Channel 27 – Grand Rapids
• WOMS – Channel 29 – Muskegon
• WOHO – Channel 33 – Holland
• WOKZ – Channel 50 – Kalamazoo

Market Profile

Grand Rapids, MI is in the 43rd largest DMA in the United States, with a population of approximately 1,810,670 and 801,030 television households, as reported by Nielsen Media.

The Grand Rapids, Kalamazoo, and Battle Creek television market, ranked as the 43rd largest DMA in the United States, serves a diverse and vibrant population. The area encompasses approximately 1.8 million residents, with over 800,000 television households, according to Nielsen Media.

Grand Rapids is the largest city in the DMA and serves as the cultural and economic hub of the region. With a population of around 200,000, it is known for its progressive growth. The city’s robust economy, featuring a strong presence in manufacturing, healthcare, and technology, contributes to a high median income and a diverse demographic. Additionally, Grand Rapids boasts a vibrant arts and craft beer scene, having earned the nickname “Beer City” for its large number of local breweries.

Kalamazoo home to about 75,000 people, is known for its educational legacy, most notably the Kalamazoo Promise, which offers free college tuition to every child in the city, fueling aspirations and educational attainment. The area has a rich history in higher education, with institutions like Western Michigan University, and is a key player in the region’s healthcare and pharmaceutical industries.

Battle Creek often called the “Cereal City,” is home to approximately 52,000 residents and is synonymous with the Kellogg Company, one of the world’s largest breakfast cereal producers. The city is also renowned for its role in agriculture and the food industry.

Located along the picturesque shores of Lake Michigan, Holland is a prominent city in the West Michigan DMA. With a population of about 35,000, Holland is known for its vibrant Dutch heritage, celebrated annually during the Tulip Time Festival, one of the largest floral festivals in the country. The city’s scenic waterfront, charming downtown area, and strong tourism industry make it a popular destination for both residents and visitors. Holland is also home to several large manufacturers and the well-known Hope College. The combination of natural beauty, cultural attractions, and thriving businesses makes the lakeshore an integral part of the West Michigan DMA, offering both a relaxed lifestyle and a strong, growing economic base.

Together, this DMA covers a wide geographic area with a strong sense of local pride, and a growing economic base, the Grand Rapids, Kalamazoo, and Battle Creek television market represents a dynamic and engaged viewing audience.