WYOU

Station Profile

Mission Broadcasting acquired WYOU TV, a CBS Affiliate, in 1998 and entered into a shared services agreement with Nexstar Broadcasting station WBRE.

The station’s syndicated programming includes Judge Judy, Judge Joe Brown, Entertainment Tonight, and The Insider. Annually WYOU broadcasts “The Scranton St. Patrick’s Day Parade” which is the 3rd largest parade in honor of the Irish in the United States. Since 1999 the station has televised the “Children’s Miracle Network Celebration” a local event which raises upwards of 1.6 million dollars each year to aid in research and critical care for sick and injured children.

In November 2004 WYOU moved its sales and business office to the WBRE facility.

Market Profile

Wilkes-Barre / Scranton, PA is in the 59th largest DMA in the United States, with a population of approximately 1,324,360 and 589,190 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be at 94% (55% wired, 39% ADS). The Wilkes-Barre/Scranton market is expected to grow at a compound annual rate of 2.7% through 2011. The largest employers in this market are Wyoming Valley Health Care System, Proctor & Gamble Paper Products Co., Keystone Automotive Operations Inc., Commonwealth Telephone Company and Transcontinental Refrigerated Lines. Source: TVB, BIA Financial Network, Market Report 3rd Edition, 2007, Wilkes-Barre Chamber of Commerce and Scranton Chamber of Commerce, December 2007