The CW Network Sets Marquee Sponsorships For CW Sports Fall Programming Including ACC Football, Pac-12 Football and NASCAR Xfinity Series
Verizon Returns as Presenting Sponsor for 2024 ACC Football Games with Subaru Returning as Halftime Sponsor
State Farm® Set as Presenting Sponsor for All Pac-12 Games on The CW
Network Adds More Than 25 New Advertisers for NASCAR Xfinity Series Races
BURBANK, CA (September 18, 2024) – The CW Network today announced the new and returning marquee sponsors for CW Sports programming this fall including ACC Football, Pac-12 Football and NASCAR Xfinity Series racing.
The second season of ACC football on The CW sees Verizon returning as the presenting sponsor for all games with Subaru returning as the halftime sponsor. The network will also welcome State Farm® to its roster of advertisers as this year’s presenting sponsor for all Pac-12 football games. During its broadcasts of college football this fall, The CW will partner with 62 different advertising brands, 29 of which are new to The CW.
Pac-12 football continues this weekend with an “after dark” matchup between San Jose State and Washington State on Friday, September 20 (10:00 p.m.-1:30 a.m. ET). Saturday, September 21, features a primetime ACC showdown between TCU and SMU (5:00-8:30 p.m. ET) followed by a Pac-12 interconference game with Purdue visiting Oregon State (8:30 p.m.-12:00 a.m. ET). This season’s college football broadcasts on The CW also feature the return of the acclaimed “ump cam” technology, bringing viewers closer to the action by showcasing the on-field perspective of the Umpire.
“We are thrilled to welcome new sponsors such as State Farm to The CW, even as we renew our existing partnerships with Verizon and Subaru of America this fall and bring an action-packed sports lineup to viewers around the country,” said Todd Braverman, EVP/Head of National Sales for Nexstar Media Group, Inc., majority owner of The CW Network. “We look forward to collaborating with these premier brands and our entire roster of advertising partners as The CW expands its sports footprint.”
The CW also has added more than 25 new advertisers for its exclusive broadcast coverage of the NASCAR Xfinity Series playoff races this fall. The network will utilize side-by-side ad breaks during key moments of these high-stakes playoff races to enhance the Xfinity Series experience on The CW and ensure that race fans do not miss a moment of action on the track.
The NASCAR Xfinity Series makes its debut on The CW on Friday, September 20, from Bristol Motor Speedway and continues through the 2024 playoffs. Coverage begins with the new pre-race show NASCAR COUNTDOWN LIVE (7:00-7:30 p.m. ET), with the race starting at 7:30 p.m. ET as drivers make their final push to qualify for the Xfinity Series playoffs.
###
About The CW Network
The CW is America’s fifth major broadcast network and is available to 100% of U.S. television households. The CW delivers primetime entertainment programming and more than 500 hours of sports programming annually including LIV Golf, ACC football and basketball games, Pac-12 football games, “Inside the NFL,” WWE NXT and NASCAR Xfinity Series racing. The free, ad-supported CW App is widely available on all major platforms. The CW App is home to The CW’s primetime programming, live streaming of LIV Golf tournaments, and a library of entertaining film and television content. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group. For more information about The CW, please visit www.cwtv.com.
The CW Media Contacts:
Beth Feldman
646/563-8334
Beth.Feldman@cwtv.com
Rob Moynihan
760/519-5543
Rob.Moynihan@cwtv.com